Best Before Date OR Best Quality Before Date

  • Monitoring & Evaluation
  • Demand-side
  • Supply-side


The date which signifies the end of the period, under any stated storage conditions, during which the unopened product will remain fully marketable and will retain any specific qualities for which implied or express claims have been made. However, beyond the date the food may still be acceptable for consumption


FAO, WHO (2018). General standard for the labelling of prepackaged foods: CXS 1-1985